NASCAR Going Green?

Apparently this new ad calling for reformation of America’s oppressive marijuana laws is scheduled to appear on the jumbotron at NASCAR’s Brickyard 400 race at the Indianapolis Motor Speedway this weekend. Or, as it is now officially called, the Crown Royal Presents the Samuel Deeds 400 at the Brickyard Powered by Uh, yeah.

I’m pro-marijuana, but I’m a little concerned that this ad is pitching it at beer’s expense. It’s like making an argument for anal sex by saying, “you let me put it in your mouth and that’s 10 times more disgusting than having it in your ass.” Such an approach has its merits, but you risk losing out on beers – and blow jobs.

Even more surprising than the fact that race officials have apparently given the green light to run the ad is that the Marijuana Policy Project, which produced the spot, chose such a beer (and blow job) friendly crowd as NASCAR to air it. Of course I was equally surprised to learn that the current sponsor of the race is Crown Royal, arguably the Miller of blended whiskeys. What’s next…track lighting for the trailer?

Anyway, I raise a glass to the good folks at the Marijuana Policy Project. And let’s hope that tires aren’t the only thing smoking at the Brickyard 400 this weekend.